Staying on the cutting edge of technology is imperative in the health care industry. If your business is housed in an older building, there’s a risk your patients will perceive you as having older or outdated approaches and procedures – a perception that can slow your growth and success.
Conversely, when your environment is innovative, warm, bright and positive, patients are more likely to equate that impression to the services you provide.
That was our strategy behind West Oaks, a collection of healthcare suites in West Bloomfield, Michigan. Using walnut wood for warmth and comfort, aluminum accents to suggest cutting edge and forward thinking, and an arched face to the mezzanine that lends a sense of trust and leadership, we were able to transform the old property into something that did more than welcome a visiting patient; it also put the mind and heart of the patient a little more at ease.
